Nordgröna was born during a rainy hiking trip in Sweden, out of the discovery that Reindeer Moss has the ability to absorb water and keep the inside of tents dry.

As students at the University of Lund, the founders Oscar and twin brothers Joris & Sander found a way to apply the versatile material for modern living and working spaces, and have been interested in developing innovative new products out of natural, regrowing materials ever since.

Nordgröna’s first product was installed 2014 at a local coffeehouse. Since then, customers have included BMW, Apple, Porsche, Google, IKEA, and more.

In 2019, Nordgröna was awarded the ‘Di Gasell’, and named one of the fastest growing companies in Sweden.